According to the source, China has approximately 396 million mobile users from the "sinking market," which refers to market of the third- and fourth-tier cities and rural areas.
Citation formats
Annual change in mobile shopping MAUs from rural areas in China 2019, by platform
As of March 2019, the Chinese monthly active shoppers of fresh e-commerce services grew by around ** percent in in small cities and rural areas compared to the same period in the previous year. The year-on-year growth of second-hand platform users reached about ** percent. The small cities and rural areas in China have a large consumer base and huge market potential.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Penguin Intelligence. (November 8, 2019). Annual growth rate of mobile shopping monthly active users from third tier and smaller cities in China as of March 2019, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1129042/china-growth-of-mobile-shopping-maus-from-small-cities-and-rural-areas-by-platform/
Penguin Intelligence. "Annual growth rate of mobile shopping monthly active users from third tier and smaller cities in China as of March 2019, by platform." Chart. November 8, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1129042/china-growth-of-mobile-shopping-maus-from-small-cities-and-rural-areas-by-platform/
Penguin Intelligence. (2019). Annual growth rate of mobile shopping monthly active users from third tier and smaller cities in China as of March 2019, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1129042/china-growth-of-mobile-shopping-maus-from-small-cities-and-rural-areas-by-platform/
Penguin Intelligence. "Annual Growth Rate of Mobile Shopping Monthly Active Users from Third Tier and Smaller Cities in China as of March 2019, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2019, /statistics/1129042/china-growth-of-mobile-shopping-maus-from-small-cities-and-rural-areas-by-platform/
Penguin Intelligence, Annual growth rate of mobile shopping monthly active users from third tier and smaller cities in China as of March 2019, by platform ÌÇÐÄÆƽâ°æ, /statistics/1129042/china-growth-of-mobile-shopping-maus-from-small-cities-and-rural-areas-by-platform/ (last visited August 04, 2026)
Annual growth rate of mobile shopping monthly active users from third tier and smaller cities in China as of March 2019, by platform [Graph], Penguin Intelligence, November 8, 2019. [Online]. Available: /statistics/1129042/china-growth-of-mobile-shopping-maus-from-small-cities-and-rural-areas-by-platform/
