Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by age group
Characteristic
18-34
35-54
55+
Very/somewhat likely
26%
20%
11%
Not very/not at all likely
74%
80%
89%
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Whilst most adults who had only ever accessed podcasts for free were unlikely to pay for one in the near future, younger adults were more willing than their older peers to consider doing so, with 26 percent of those aged 18-34 saying that they would consider making a financial contribution to listen to podcasts in the next year. By contrast, just 11 percent of adults over 55 said the same.
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YouGov. (June 16, 2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1127778/start-paying-access-podcast-us-age/
YouGov. "Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by age group." Chart. June 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1127778/start-paying-access-podcast-us-age/
YouGov. (2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1127778/start-paying-access-podcast-us-age/
YouGov. "Podcast Listeners Most Likely to Pay or Donate Money to Access or Listen to a Podcast in The next 12 Months in The United States as of June 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2020, /statistics/1127778/start-paying-access-podcast-us-age/
YouGov, Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1127778/start-paying-access-podcast-us-age/ (last visited July 15, 2026)
Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by age group [Graph], YouGov, June 16, 2020. [Online]. Available: /statistics/1127778/start-paying-access-podcast-us-age/
