According to a study on podcast consumption in the United States in 2022, the generation with the highest penetration rate was the group of millennials with ** percent of respondents stating that they had listened to a podcast within the last month in December 2022. The format also proofed to be popular among Gen Z in 2022, with ** percent of respondents saying that they had consumed a podcast within the last month in October. However, the survey also showed that the format was not as much consumed among the older generation of baby boomers.
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Morning Consult. (January 11, 2023). Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. "Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation." Chart. January 11, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. (2023). Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. "Share of Adults Who Said They Listened to a Podcast at Least Once in The past Month in The United States in 2022, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Jan 2023, /statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult, Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1358456/podcast-listening-penetration-united-states/ (last visited July 31, 2026)
Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation [Graph], Morning Consult, January 11, 2023. [Online]. Available: /statistics/1358456/podcast-listening-penetration-united-states/