A 2020 survey found that American podcast users prefer a mix of free, ad-supported content, and paid podcasts that are ad-free, although 30 percent of all adults favored completely free podcasts which generate money via advertising. Hispanic users were the most likely group to have an aversion to paying for podcasts, with 38 percent believing that podcasts ought to be available for free with ads.
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YouGov. (June 16, 2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1128218/paid-or-ad-supported-podcasts-us-by-ethnicity/
YouGov. "Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by ethnicity." Chart. June 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1128218/paid-or-ad-supported-podcasts-us-by-ethnicity/
YouGov. (2020). Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1128218/paid-or-ad-supported-podcasts-us-by-ethnicity/
YouGov. "Attitudes to Free, Paid, and Ad-supported Podcasts among Podcast Users in The United States as of June 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2020, /statistics/1128218/paid-or-ad-supported-podcasts-us-by-ethnicity/
YouGov, Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1128218/paid-or-ad-supported-podcasts-us-by-ethnicity/ (last visited July 21, 2026)
Attitudes to free, paid, and ad-supported podcasts among podcast users in the United States as of June 2020, by ethnicity [Graph], YouGov, June 16, 2020. [Online]. Available: /statistics/1128218/paid-or-ad-supported-podcasts-us-by-ethnicity/
