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Most popular methods of paying or donating money to access or listen to a podcast in the United States as of June 2020, by gender

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Source

Release date

June 2020

Region

United States

Survey time period

June 8 to 10, 2020

Number of respondents

221 respondents

Age group

18 years and older

Special properties

Base: All US adult podcast users who have paid/donated to access/listen to a podcast

Method of interview

Online survey

Supplementary notes

And which of the following have you ever paid or donated money to in order to access/listen to a podcast?

Citation formats

Preference of payment method to access podcast content in the U.S.2020, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 9, 2020
Paying podcast consumers prefer to pay directly to the podcaster, rather than through the podcasting platform. A survey among paying American podcast users found that 59 percent of adults preferred to pay directly to the show over paying a podcast network such as Luminary. This preference is consistent when looking at gender comparison of payment methods.
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