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Source
Sources
Release date
April 2022
More information
Region
United Kingdom
Survey time period
March 2022
Age group
16 years and older
Special properties
all respondents who listen to podcasts at least once a month
Method of interview
Telephone interviews and online survey
Supplementary notes
The survey used 1,000 nationally representative sample which consisted of 529 non podcast users, 160 regular users and 352 occasional users. Regular podcast users were then targeted via boost interviews in order to reach 1,000 regular users, overall. Invitations to complete the survey were sent out on a nationally representative basis aligned to age, gender, region and social grade to ensure that we achieved a good demographic spread of respondents.
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