The availability of short-form content on streaming sites is most important to Millennials, according to a survey of American adults in June 2020. A total of 13 percent of respondents from this generation said that the ability to watch shorter programs (under 15 minutes) was very important to them, compared to just three percent from the Boomer generation who said the same.
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Morning Consult. (June 10, 2020). Level of importance of short-form content on video streaming services in the United States as of June 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1125559/short-form-streaming-generational-comparison-us/
Morning Consult. "Level of importance of short-form content on video streaming services in the United States as of June 2020, by generation ." Chart. June 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1125559/short-form-streaming-generational-comparison-us/
Morning Consult. (2020). Level of importance of short-form content on video streaming services in the United States as of June 2020, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1125559/short-form-streaming-generational-comparison-us/
Morning Consult. "Level of Importance of Short-form Content on Video Streaming Services in The United States as of June 2020, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2020, /statistics/1125559/short-form-streaming-generational-comparison-us/
Morning Consult, Level of importance of short-form content on video streaming services in the United States as of June 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1125559/short-form-streaming-generational-comparison-us/ (last visited July 21, 2026)
Level of importance of short-form content on video streaming services in the United States as of June 2020, by generation [Graph], Morning Consult, June 10, 2020. [Online]. Available: /statistics/1125559/short-form-streaming-generational-comparison-us/
