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Leading online advertisers in the pharmaceutical market of Russia in 2019, by share of views

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Sources

Release date

May 2020

Region

Russia

Survey time period

2019

Supplementary notes

Views of online banners on all websites and video ads on websites containing video content on desktop computers in Russia.

Citation formats

Leading pharmaceutical advertisers online in Russia 2019, by views share

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 5, 2020
Johnson & Johnson was the leader in online advertising on the Russian pharmaceutical market in 2019, occupying a share of nearly ** percent of total ad views. It was followed by GSK Consumer Healthcare with approximately **** percent and Valenta Holding with a **** percent share. The situation was different for offline market advertising among pharmaceutical brands. OTCPharm was the leader in that segment, followed by GSK Consumer Healthcare and Sanofi Aventis.
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