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Factors affecting pharmaceutical choice among Russian consumers as of November 2020

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Sources

Release date

February 2021

Region

Russia

Survey time period

November 2020

Number of respondents

800 respondents

Age group

15-54 years

Method of interview

Online survey

Citation formats

Factors affecting the choice of medicines in Russia 2020

Published by A. Minhas, Feb 5, 2021
The main factors affecting the customers' choice of pharmaceuticals in Russia were prescriptions by a medical specialist. Furthermore, previous experience of using a medicine was significant for ** percent of consumers, as measured in November 2020.
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