*The original survey question was: "Do you expect to spend more or less on meal kit delivery services such as HelloFresh and Blue Apron, because of the coronavirus, or is there no change?"
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Change in consumer spending on meal kit delivery due to coronavirus US, by generation
According to a poll conducted in May 2020, around 15 percent of Generation-Zers were willing to spend more on meal kit delivery services due to the coronavirus pandemic. In contrast, only 4 percent of Baby Boomers were willing to spend more.
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Morning Consult. (May 1, 2020). Expected change in consumer spending on meal kit delivery services due to the coronavirus in the United States in May 2020, by generation* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1121977/coronavirus-willingness-to-spend-on-meal-kit-delivery-by-generation-us/
Morning Consult. "Expected change in consumer spending on meal kit delivery services due to the coronavirus in the United States in May 2020, by generation*." Chart. May 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1121977/coronavirus-willingness-to-spend-on-meal-kit-delivery-by-generation-us/
Morning Consult. (2020). Expected change in consumer spending on meal kit delivery services due to the coronavirus in the United States in May 2020, by generation*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1121977/coronavirus-willingness-to-spend-on-meal-kit-delivery-by-generation-us/
Morning Consult. "Expected Change in Consumer Spending on Meal Kit Delivery Services Due to The Coronavirus in The United States in May 2020, by Generation*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2020, /statistics/1121977/coronavirus-willingness-to-spend-on-meal-kit-delivery-by-generation-us/
Morning Consult, Expected change in consumer spending on meal kit delivery services due to the coronavirus in the United States in May 2020, by generation* ÌÇÐÄÆƽâ°æ, /statistics/1121977/coronavirus-willingness-to-spend-on-meal-kit-delivery-by-generation-us/ (last visited July 29, 2026)
Expected change in consumer spending on meal kit delivery services due to the coronavirus in the United States in May 2020, by generation* [Graph], Morning Consult, May 1, 2020. [Online]. Available: /statistics/1121977/coronavirus-willingness-to-spend-on-meal-kit-delivery-by-generation-us/
