U.S.: convenience food consumption by generation 2024| ��ƽ��

Convenience food consumption preferences in the United States in 2024, by generation

Characteristic	Generation Z	Millennials	Generation X	Baby boomers
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Number of respondents

1,050 respondents

Age group

18 to 74 years old

Special properties

U.S. resident online population

Supplementary notes

During the survey, the question was phrased as follows: "Which of the following convenience food products do you personally eat on a regular basis?" Multiple answers were possible.

Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

According to results from the ��ƽ�� Global Consumer Survey conducted in the United States in 2024, the most popular convenience food products were those frozen ready-to-cook, like for instance fries and fish sticks, and those frozen ready-to-eat like pizza and lasagna. Baby boomers, individuals born between 1946 and 1964, were the heaviest consumers with a ** percent share for each category. On the other hand, Generation Z, those born between 1995 and 2012, showed overall to rely less on convenience food products.