Data aggregates four survey waves. Respondents numbers and time frame refer to all survey waves.
Supplementary notes
During the survey, the question was phrased as follows: "Which of these groceries do you consume regularly?"
Multiple answers were possible.
Gen Z are those born between 1995 and 2012.
Millennials are those born between 1980 and 1994.
Gen X are those born between 1965 and 1979.
Baby Boomers are those born between 1946 and 1964.
Citation formats
Share of consumers who regularly eat ready-made meals by generation in Italy 2023
In 2023, approximately ** percent of Italian millennials, meaning those born between 1980 and 1994, stated in our survey on the subject of "Regularly consumed groceries" that they regularly consume ready-made meals. By comparison, among the baby boomer generation, meaning those born between 1946 and 1964, the share of those who regularly consume ready-made meals was ** percent.
The survey was conducted online among * respondents in Italy, in 2023. ÌÇÐÄÆÆ½â°æ Consumer ÌÇÐÄÆÆ½â°æ offers you all the results of our exclusive ÌÇÐÄÆÆ½â°æ surveys, based on more than **** interviews.
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ÌÇÐÄÆÆ½â°æ. (April 22, 2024). Share of consumers who regularly consume ready-to-eat meals in Italy in 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /forecasts/1463859/share-of-consumers-who-regularly-eat-ready-made-meals-by-generation-italy/
ÌÇÐÄÆÆ½â°æ. "Share of consumers who regularly consume ready-to-eat meals in Italy in 2023, by generation." Chart. April 22, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /forecasts/1463859/share-of-consumers-who-regularly-eat-ready-made-meals-by-generation-italy/
ÌÇÐÄÆÆ½â°æ. (2024). Share of consumers who regularly consume ready-to-eat meals in Italy in 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /forecasts/1463859/share-of-consumers-who-regularly-eat-ready-made-meals-by-generation-italy/
ÌÇÐÄÆÆ½â°æ. "Share of Consumers Who Regularly Consume Ready-to-eat Meals in Italy in 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Apr 2024, /forecasts/1463859/share-of-consumers-who-regularly-eat-ready-made-meals-by-generation-italy/
ÌÇÐÄÆÆ½â°æ, Share of consumers who regularly consume ready-to-eat meals in Italy in 2023, by generation ÌÇÐÄÆÆ½â°æ, /forecasts/1463859/share-of-consumers-who-regularly-eat-ready-made-meals-by-generation-italy/ (last visited July 29, 2026)
Share of consumers who regularly consume ready-to-eat meals in Italy in 2023, by generation [Graph], ÌÇÐÄÆÆ½â°æ, April 22, 2024. [Online]. Available: /forecasts/1463859/share-of-consumers-who-regularly-eat-ready-made-meals-by-generation-italy/