Gen Z (n=274), Millennials (n=619), Gen X (n=511), and Boomers (n=581)
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "How has the market volatility and economic downturn prompted by the COVID-19 pandemic impacted your approach to financial planning?"
Citation formats
Americans who started financial planning during COVID-19 2020, by generation
In 2020, one quarter of Gen Zers in the United States started financial planning for the first time during the COVID-19 pandemic, while only ** percent of Baby boomers said the same. Two thirds of Americans who lost income during the pandemic didn't receive any financial support from the government.
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Northwestern Mutual. (June 1, 2020). Share of adults who were prompted by the COVID-19 pandemic to start financial planning in the United States in 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1178180/financial-planning-start-covid19-generation-usa/
Northwestern Mutual. "Share of adults who were prompted by the COVID-19 pandemic to start financial planning in the United States in 2020, by generation." Chart. June 1, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1178180/financial-planning-start-covid19-generation-usa/
Northwestern Mutual. (2020). Share of adults who were prompted by the COVID-19 pandemic to start financial planning in the United States in 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1178180/financial-planning-start-covid19-generation-usa/
Northwestern Mutual. "Share of Adults Who Were Prompted by The Covid-19 Pandemic to Start Financial Planning in The United States in 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2020, /statistics/1178180/financial-planning-start-covid19-generation-usa/
Northwestern Mutual, Share of adults who were prompted by the COVID-19 pandemic to start financial planning in the United States in 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1178180/financial-planning-start-covid19-generation-usa/ (last visited July 27, 2026)
Share of adults who were prompted by the COVID-19 pandemic to start financial planning in the United States in 2020, by generation [Graph], Northwestern Mutual, June 1, 2020. [Online]. Available: /statistics/1178180/financial-planning-start-covid19-generation-usa/
