| Characteristic | Digitally native startups disrupting our industry | Increasing costs to acquire new customers | Channel conflict preventing us from selling online | Increasing digital expectations from our customers or partners | Competitors investing in digital experience solutions more than we are | Digital fatigue (i.e., tired of being required to use myriad digital tools and apps concurrently) |
|---|---|---|---|---|---|---|
| Overall | 17% | 27% | 12% | 27% | 14% | 5% |
| Healthcare | 29% | 24% | 11% | 21% | 8% | 6% |
| Financial services | 21% | 26% | 14% | 29% | 9% | 5% |
| Commercial services & supplies | 23% | 26% | 9% | 26% | 12% | 4% |
| Manufacturing | 15% | 30% | 13% | 28% | 10% | 4% |
| Distribution | 18% | 24% | 11% | 29% | 12% | 5% |
| High tech | 16% | 26% | 12% | 26% | 16% | 5% |
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Source
Source
Release date
April 2020
More information
Region
Worldwide
Survey time period
March 2020
Special properties
B2B leaders
Supplementary notes
The source asked the original question: "What is the biggest external threat to your organization?"
Respondents were from the United States, the United Kingdom, Germany, Sweden and Australia.
Values may not add up to 100 percent due to rounding.
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