In the third quarter of 2021, AA was the most famous insurance company in the United Kingdom (UK) for both men and women. According to a survey conducted by YouGov, men were more likely to have heard of a particular insurance brand than women, with a total of 11 brands exceeding 85 percent of brand recall by men, compared to nine brands by women. The biggest difference in the level of popularity could be seen regarding the brand Norwich Union, with 89 percent of men having heard of them compared to 75 percent of women.
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YouGov. (October 28, 2021). Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov. "Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender." Chart. October 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov. (2021). Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov. "Leading Insurance Companies in The United Kingdom (Uk) in 2021, by Share of Recognition and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2021, /statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
YouGov, Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender ÌÇÐÄÆƽâ°æ, /statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/ (last visited August 06, 2026)
Leading insurance companies in the United Kingdom (UK) in 2021, by share of recognition and gender [Graph], YouGov, October 28, 2021. [Online]. Available: /statistics/1112743/insurance-brand-recall-in-the-united-kingdom-uk-by-gender/
