In the third quarter of 2021, AA was the most popular insurance company in the United Kingdom (UK). According to a survey by YouGov, approximately 66 percent of respondents shared that they have a positive opinion of it. Only one other company met the 50 percent popularity threshold - RAC with 61 percent of respondents having a positive opinion. Among baby boomers, Gen X and millennials, insurance companies were most popular among baby boomers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (October 28, 2021). Leading insurance companies in the United Kingdom (UK) in Q3 2021, by share of people with positive opinion [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/830964/insurance-brand-popularity-in-the-united-kingdom-uk/
YouGov. "Leading insurance companies in the United Kingdom (UK) in Q3 2021, by share of people with positive opinion." Chart. October 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/830964/insurance-brand-popularity-in-the-united-kingdom-uk/
YouGov. (2021). Leading insurance companies in the United Kingdom (UK) in Q3 2021, by share of people with positive opinion. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/830964/insurance-brand-popularity-in-the-united-kingdom-uk/
YouGov. "Leading Insurance Companies in The United Kingdom (Uk) in Q3 2021, by Share of People with Positive Opinion." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2021, /statistics/830964/insurance-brand-popularity-in-the-united-kingdom-uk/
YouGov, Leading insurance companies in the United Kingdom (UK) in Q3 2021, by share of people with positive opinion ÌÇÐÄÆƽâ°æ, /statistics/830964/insurance-brand-popularity-in-the-united-kingdom-uk/ (last visited July 31, 2026)
Leading insurance companies in the United Kingdom (UK) in Q3 2021, by share of people with positive opinion [Graph], YouGov, October 28, 2021. [Online]. Available: /statistics/830964/insurance-brand-popularity-in-the-united-kingdom-uk/
