from 19 countries: Australia, Brazil, Canada, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, Malaysia, Mexico, Poland, Singapore, South Korea, Spain, Switzerland, the UK and the US
Method of interview
Panel survey
Supplementary notes
Includes digital-only and hybrid-channel customers.
Citation formats
Share of customers buying a P&C product using digital channels 2016, by country
This statistic shows the share of customers using digital channels to buy property and casualty insurance worldwide in 2016, by country. In the United States, ** percent of customers used digital channels to buy a P&C product.
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Bain & Company. (September 14, 2016). Share of customers using digital channels to buy property and casualty insurance in past 12 months worldwide in 2016, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/692089/share-of-customers-buying-a-pandc-product-using-digital-channels-by-country/
Bain & Company. "Share of customers using digital channels to buy property and casualty insurance in past 12 months worldwide in 2016, by country." Chart. September 14, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/692089/share-of-customers-buying-a-pandc-product-using-digital-channels-by-country/
Bain & Company. (2016). Share of customers using digital channels to buy property and casualty insurance in past 12 months worldwide in 2016, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/692089/share-of-customers-buying-a-pandc-product-using-digital-channels-by-country/
Bain & Company. "Share of Customers Using Digital Channels to Buy Property and Casualty Insurance in past 12 Months Worldwide in 2016, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Sep 2016, /statistics/692089/share-of-customers-buying-a-pandc-product-using-digital-channels-by-country/
Bain & Company, Share of customers using digital channels to buy property and casualty insurance in past 12 months worldwide in 2016, by country ÌÇÐÄÆƽâ°æ, /statistics/692089/share-of-customers-buying-a-pandc-product-using-digital-channels-by-country/ (last visited August 01, 2026)
Share of customers using digital channels to buy property and casualty insurance in past 12 months worldwide in 2016, by country [Graph], Bain & Company, September 14, 2016. [Online]. Available: /statistics/692089/share-of-customers-buying-a-pandc-product-using-digital-channels-by-country/
