Lightlife brand profile UK 2022| ��ƽ��

Lightlife brand awareness, usage, popularity, loyalty, and buzz among meat substitutes users in the United Kingdom in 2022

Characteristic	Share of respondents
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Number of respondents

794 respondents

Age group

18 to 64 years

Special properties

respondents who use meat substitutes

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to meat substitutes, which of the following brands do you like?"
Brand usage: "When it comes to meat substitutes, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to meat substitutes, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Lightlife in the UK?
When it comes to meat substitutes users, brand awareness of Lightlife is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Lightlife in the UK?
In total, *% of UK meat substitutes users say they like Lightlife. However, in actuality, among the **% of UK respondents who know Lightlife, **% of people like the brand.

What is the usage share of Lightlife in the UK?
All in all, *% of meat substitutes users in the UK use Lightlife. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Lightlife?
Around *% of meat substitutes users in the UK say they are likely to use Lightlife again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Lightlife in the UK?
In May 2022, about *% of UK meat substitutes users had heard about Lightlife in the media, on social media, or in advertising over the past four weeks. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Lightlife in the UK.

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