Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising. As can be seen in this statistic, the total television time spent on advertising in the period from March 14 to 22, 2020 decreased by about 3 percent compared to the same period in 2019. Tourism was one of the most negatively affected sectors, with a drop in advertising volume of approximately 78 percent.
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MarketingDirecto.com. (March 24, 2020). Year-on-year change of advertising in television time in Spain between March 14 and 22, 2020, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1109447/state-of-alarm-impact-on-advertising-volume-due-to-covid-19-by-sector-spain/
MarketingDirecto.com. "Year-on-year change of advertising in television time in Spain between March 14 and 22, 2020, by sector." Chart. March 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1109447/state-of-alarm-impact-on-advertising-volume-due-to-covid-19-by-sector-spain/
MarketingDirecto.com. (2020). Year-on-year change of advertising in television time in Spain between March 14 and 22, 2020, by sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1109447/state-of-alarm-impact-on-advertising-volume-due-to-covid-19-by-sector-spain/
MarketingDirecto.com. "Year-on-year Change of Advertising in Television Time in Spain between March 14 and 22, 2020, by Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2020, /statistics/1109447/state-of-alarm-impact-on-advertising-volume-due-to-covid-19-by-sector-spain/
MarketingDirecto.com, Year-on-year change of advertising in television time in Spain between March 14 and 22, 2020, by sector ÌÇÐÄÆƽâ°æ, /statistics/1109447/state-of-alarm-impact-on-advertising-volume-due-to-covid-19-by-sector-spain/ (last visited August 05, 2026)
Year-on-year change of advertising in television time in Spain between March 14 and 22, 2020, by sector [Graph], MarketingDirecto.com, March 24, 2020. [Online]. Available: /statistics/1109447/state-of-alarm-impact-on-advertising-volume-due-to-covid-19-by-sector-spain/
