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On what basis do you decide to follow an influencer?

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Source

Release date

February 2019

Region

Hungary

Survey time period

2019

Number of respondents

approx 9,000

Age group

under 18 years

Citation formats

Factors determining influencers' popularity among teenagers in Hungary 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 3, 2020
In 2019, ** percent of Hungarian teenagers started following influencers on social media because of their appealing photos. The use of good hashtags was a determining factor only according to *** percent of respondents.
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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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