According to a survey on mobile search in China published in the early 2020, over ** percent of respondents considered news feed ads as acceptable in mobile search platforms. Ads on search results received a higher degree of mobile user acceptance.
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iiMedia Research. (February 4, 2020). Share of respondents accepting advertising on mobile search platforms in China between December 2019 and January 2020, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1093398/china-advertisement-acceptance-level-mobile-search-platforms-by-format/
iiMedia Research. "Share of respondents accepting advertising on mobile search platforms in China between December 2019 and January 2020, by format." Chart. February 4, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1093398/china-advertisement-acceptance-level-mobile-search-platforms-by-format/
iiMedia Research. (2020). Share of respondents accepting advertising on mobile search platforms in China between December 2019 and January 2020, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1093398/china-advertisement-acceptance-level-mobile-search-platforms-by-format/
iiMedia Research. "Share of Respondents Accepting Advertising on Mobile Search Platforms in China between December 2019 and January 2020, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Feb 2020, /statistics/1093398/china-advertisement-acceptance-level-mobile-search-platforms-by-format/
iiMedia Research, Share of respondents accepting advertising on mobile search platforms in China between December 2019 and January 2020, by format ÌÇÐÄÆÆ½â°æ, /statistics/1093398/china-advertisement-acceptance-level-mobile-search-platforms-by-format/ (last visited July 24, 2026)
Share of respondents accepting advertising on mobile search platforms in China between December 2019 and January 2020, by format [Graph], iiMedia Research, February 4, 2020. [Online]. Available: /statistics/1093398/china-advertisement-acceptance-level-mobile-search-platforms-by-format/