In a 2019 study of *** representative consumer goods brands worldwide, it was reported that all brands in the footwear and apparel categories operated direct-to-consumer transactional websites. This figure was **** percent for home and personal care brands.
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L.E.K. Consulting. (May 16, 2019). Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting. "Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category." Chart. May 16, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting. (2019). Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting. "Proportion of Brands with Direct-to-consumer Transactional Websites Worldwide in 2019, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 May 2019, /statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
L.E.K. Consulting, Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category ÌÇÐÄÆƽâ°æ, /statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/ (last visited August 04, 2026)
Proportion of brands with direct-to-consumer transactional websites worldwide in 2019, by product category [Graph], L.E.K. Consulting, May 16, 2019. [Online]. Available: /statistics/1092270/share-of-brands-with-dtc-transactional-websites-by-product-category-worldwide/
