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Total online spending on goods among Gen Y shoppers in Australia in 2023, by category (in billion Australian dollars)

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Source

Release date

March 2024

Region

Australia

Survey time period

2023

Supplementary notes

Generational cohorts as defined by the source:
- Gen Z - 18 to 26 years old.
- Gen Y (Millennials) - 27 to 43 years old.
- Gen X - 44 to 59 years old.
- Baby Boomers - 60 to 78 years old.

Citation formats

Online spending on goods by Gen Y shoppers Australia 2023, by category

Published by
Yihan Ma,
Mar 19, 2025

Australia's Gen Y (Millennial) shoppers' online spending in the home and garden e-commerce segment accounted for around **** percent of their total online spending in 2023. Across the generational cohorts in Australia, Gen Y had the highest total online expenditure on goods, at over ** billion Australian dollars in 2023.

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