In an online survey conducted in October 2023 among India's urban population, approximately ** percent of respondents favored Paper Boat as their top choice for a direct-to-consumer (D2C) food and beverage brand. Happilo followed, with ** percent of consumers expressing a preference for it. Interestingly, variations were observed in consumer preferences based on age.
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YouGov. (October 16, 2023). Leading direct-to-consumer (D2C) food and beverage brands in India as of October 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1420760/india-major-d2c-food-and-beverage-brands/
YouGov. "Leading direct-to-consumer (D2C) food and beverage brands in India as of October 2023." Chart. October 16, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1420760/india-major-d2c-food-and-beverage-brands/
YouGov. (2023). Leading direct-to-consumer (D2C) food and beverage brands in India as of October 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1420760/india-major-d2c-food-and-beverage-brands/
YouGov. "Leading Direct-to-consumer (D2c) Food and Beverage Brands in India as of October 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Oct 2023, /statistics/1420760/india-major-d2c-food-and-beverage-brands/
YouGov, Leading direct-to-consumer (D2C) food and beverage brands in India as of October 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1420760/india-major-d2c-food-and-beverage-brands/ (last visited July 26, 2026)
Leading direct-to-consumer (D2C) food and beverage brands in India as of October 2023 [Graph], YouGov, October 16, 2023. [Online]. Available: /statistics/1420760/india-major-d2c-food-and-beverage-brands/