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Leading advertisers among dairy brands in Brazil in 2023, by estimated digital ad spend share

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Source

Release date

March 2024

Region

Brazil

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

Citation formats

Top dairy brands in Brazil 2023, by digital ad spend share

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 21, 2024
In 2023, two brands run by Nestlé – Nescau and Nestronutri – collectively accounted for over over half (or almost ** percent) of dairy brands' investments in digital advertising in Brazil. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached **** percent in 2023.
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Dairy industry worldwideDairy industry in IndiaU.S. yogurt marketMilk marketDairy industry in Europe
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