In 2023, approximately ** million euros worth of hair and scalp care products were bought in Italy through perfume shops. Moreover, the consumption value registered in pharmacies amounted to *** million euros. Among the different products, shampoos accounted for the largest value.
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Cosmetica Italia. (March 21, 2024). Consumption value of hair and scalp care products in Italy in 2023, by channel (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/408688/hair-and-scalpcare-products-consumption-italy-by-channel/
Cosmetica Italia. "Consumption value of hair and scalp care products in Italy in 2023, by channel (in million euros)." Chart. March 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/408688/hair-and-scalpcare-products-consumption-italy-by-channel/
Cosmetica Italia. (2024). Consumption value of hair and scalp care products in Italy in 2023, by channel (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/408688/hair-and-scalpcare-products-consumption-italy-by-channel/
Cosmetica Italia. "Consumption Value of Hair and Scalp Care Products in Italy in 2023, by Channel (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Mar 2024, /statistics/408688/hair-and-scalpcare-products-consumption-italy-by-channel/
Cosmetica Italia, Consumption value of hair and scalp care products in Italy in 2023, by channel (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/408688/hair-and-scalpcare-products-consumption-italy-by-channel/ (last visited August 03, 2026)
Consumption value of hair and scalp care products in Italy in 2023, by channel (in million euros) [Graph], Cosmetica Italia, March 21, 2024. [Online]. Available: /statistics/408688/hair-and-scalpcare-products-consumption-italy-by-channel/