iQIYI and Tencent Video are the leading user-generated video platforms in China. In the third quarter of 2022, iQIYI's 30-day retention rate reached **** percent. In comparison, the figure of Youku stood at **** percent, much lower than other domestic rivals. The company merged with the well-established video sharing site Tudou in 2012 and was acquired by Alibaba Group thee years later. Alibaba utilizes the platform to facilitate its e-commerce sales.
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Moonfox Data. (October 25, 2022). 30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data. "30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022." Chart. October 25, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data. (2022). 30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data. "30-day Retention Rate of The Selected Video Streaming Platforms in China in 3rd Quarter 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Oct 2022, /statistics/1070510/china-major-video-platforms-monthly-retention-rate/
Moonfox Data, 30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1070510/china-major-video-platforms-monthly-retention-rate/ (last visited July 29, 2026)
30-day retention rate of the selected video streaming platforms in China in 3rd quarter 2022 [Graph], Moonfox Data, October 25, 2022. [Online]. Available: /statistics/1070510/china-major-video-platforms-monthly-retention-rate/