In China, more than ** percent of internet users had livestreamed sports matches, representing a user size of *** million by December 2023. A survey found that a majority of football streamers had paid for a registration on sports streaming services.
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CNNIC. (March 22, 2024). Penetration rate of live streaming among the internet users in China in December 2023, by market segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1204176/china-live-streaming-usage-rate-by-market-segment/
CNNIC. "Penetration rate of live streaming among the internet users in China in December 2023, by market segment." Chart. March 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1204176/china-live-streaming-usage-rate-by-market-segment/
CNNIC. (2024). Penetration rate of live streaming among the internet users in China in December 2023, by market segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1204176/china-live-streaming-usage-rate-by-market-segment/
CNNIC. "Penetration Rate of Live Streaming among The Internet Users in China in December 2023, by Market Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2024, /statistics/1204176/china-live-streaming-usage-rate-by-market-segment/
CNNIC, Penetration rate of live streaming among the internet users in China in December 2023, by market segment ÌÇÐÄÆƽâ°æ, /statistics/1204176/china-live-streaming-usage-rate-by-market-segment/ (last visited July 21, 2026)
Penetration rate of live streaming among the internet users in China in December 2023, by market segment [Graph], CNNIC, March 22, 2024. [Online]. Available: /statistics/1204176/china-live-streaming-usage-rate-by-market-segment/
