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When shoppers begin holiday shopping in Sweden as of 2021, by time of year

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Sources

Release date

October 2021

Region

Sweden

Survey time period

2021

Number of respondents

1,020 respondents

Age group

16 years and older

Supplementary notes

The source does not specify when the survey was conducted. The Dynata report was released in August 2021. The Klarna report, which used Dynata data, in late October 2021.

Citation formats

Holiday shopping timeline in Sweden 2021

Published by
F. Watty,
Oct 20, 2021
In Sweden, ** percent of shoppers had already started their Christmas shopping in August, the results of a consumer survey revealed. According to a 2021 study, ** percent of shoppers in Sweden start their holiday shopping journey on Black Friday. The period before the Black Friday and Cyber Week shopping events was only popular with ** percent of respondents. At *** percent, Cyber Monday was the least preferred time among Swedes to start with their Christmas shopping.
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