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When shoppers typically begin holiday shopping in Germany as of 2019, by time of year

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Source

Release date

October 2019

Region

Germany

Survey time period

December 2018 to January 2019

Number of respondents

4,500 Respondents

Supplementary notes

* The source indicated that Germany represented 22% of over 4,500 shoppers surveyed for this study.

Citation formats

Holiday shopping timeline in Germany 2019

Published by
F. Watty,
Nov 12, 2019
In Germany, shoppers started their holiday shopping mostly in the first half of December and the second half of November, the results of a consumer survey revealed. According to a 2019 study, while ** percent of German shoppers begin their holiday shopping journey between December 1-15, another ** percent shopped in the last two weeks of November, which coincides with Black Friday and Cyber Monday shopping events.
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