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What event could motivate French people to visit heritage sites? Several incentives are considered in this data to determine how best to encourage heritage visits.

For nearly a third of respondents, the opportunity to see shows and concerts in museums and monuments seemed to be the prime incentive, closely followed by outdoor exhibitions which were mentioned by 28 percent of those surveyed.

To a lesser extent, festive evenings organized within museums and monuments could encourag one in five respondents to visit heritage. This type of evening mobilized the most interest among young people in 2018.