Julia Stoll
Research expert covering TV and video media
Traditional media usage in South Korea - statistics & facts
According to a survey conducted in South Korea in 2021, television, including streaming, was the most popular traditional form of media. While TV ownership has been slowly decreasing, the usage rate of over-the-top (OTT) services and video on demand (VoD) services has been steadily climbing. With broadcast media as popular as ever, the medium of access has shifted in favor of digital services, which can generally be accessed through several kinds of devices rather than being confined to just a TV. The most popular content on subscription-based VoD services are still television broadcasts or repeats thereof.
