In 2024, the leading brand of e-cigarettes in the United Kingdom was Other Brands with ** users. The brand Elfbar was ranked in second place with around ** users, followed by Lost Mary.
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Kantar. (June 1, 2025). E-cigarette brands in the United Kingdom in 2024, by number of users (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1030946/e-cigarette-brands-in-the-uk/
Kantar. "E-cigarette brands in the United Kingdom in 2024, by number of users (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1030946/e-cigarette-brands-in-the-uk/
Kantar. (2025). E-cigarette brands in the United Kingdom in 2024, by number of users (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1030946/e-cigarette-brands-in-the-uk/
Kantar. "E-cigarette Brands in The United Kingdom in 2024, by Number of Users (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/1030946/e-cigarette-brands-in-the-uk/
Kantar, E-cigarette brands in the United Kingdom in 2024, by number of users (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1030946/e-cigarette-brands-in-the-uk/ (last visited July 20, 2026)
E-cigarette brands in the United Kingdom in 2024, by number of users (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/1030946/e-cigarette-brands-in-the-uk/
