Key insights
- Revenue of the e-cigarette industry in the U.S.
- bn USD

Detailed statistics
Revenue of the e-cigarettes industry in the United States 2018-2030
- Revenue Growth of e-cigarette in the U.S.
- %

Detailed statistics
Revenue growth of e-cigarettes in the United States 2019-2030
- Leading e-cigarette brand in the U.S.
- Vuse

Detailed statistics
E-cigarette market share in the United States in 2023, by brand
·¡»å¾±³Ù´Ç°ù’s Picks
·¡»å¾±³Ù´Ç°ù’s Picks
Current statistics on this topic
Recommended statistics
Global overview
-
Revenue of the e-cigarettes industry worldwide 2018-2030

Revenue of the e-cigarettes industry worldwide 2018-2030
Revenue of the e-cigarettes industry worldwide from 2018 to 2030 (in billion U.S. dollars)
-
ARPU in the e-cigarettes segment worldwide 2018-2030

ARPU in the e-cigarettes segment worldwide 2018-2030
ARPU in the e-cigarettes segment worldwide from 2018 to 2030 (in U.S. dollars)
-
E-cigarette market breakdown worldwide 2022, by brand

E-cigarette market breakdown worldwide 2022, by brand
Distribution of the e-cigarette market worldwide in 2022, by brand
-
E-cigarette smokers in selected countries worldwide 2024

E-cigarette smokers in selected countries worldwide 2024
Share of e-cigarette smokers in 56 countries & territories worldwide, as of February 2024
U.S. market
5
- Revenue of the e-cigarettes industry in the United States 2018-2030
- Revenue growth of e-cigarettes in the United States 2019-2030
- ARPU in the e-cigarettes segment in the United States 2018-2030
- U.S. e-cigarettes wholesale volume change in 2025, by segment and channel
- Share of U.S. high school students who used tobacco products 2024, by product
U.S. market
-
Revenue of the e-cigarettes industry in the United States 2018-2030

Revenue of the e-cigarettes industry in the United States 2018-2030
Revenue of the e-cigarettes industry in the United States from 2018 to 2030 (in billion U.S. dollars)
-
Revenue growth of e-cigarettes in the United States 2019-2030

Revenue growth of e-cigarettes in the United States 2019-2030
Revenue growth of e-cigarettes in the United States from 2019 to 2030
-
ARPU in the e-cigarettes segment in the United States 2018-2030

ARPU in the e-cigarettes segment in the United States 2018-2030
ARPU in the e-cigarettes segment in the United States from 2018 to 2030 (in U.S. dollars)
-
U.S. e-cigarettes wholesale volume change in 2025, by segment and channel

U.S. e-cigarettes wholesale volume change in 2025, by segment and channel
Change in wholesale shipments of e-cigarettes in the United States in 2025, by segment and channel
-
Share of U.S. high school students who used tobacco products 2024, by product

Share of U.S. high school students who used tobacco products 2024, by product
Percentage of high school students in the U.S. who used tobacco products in the past 30 days as of 2024, by product
Market players
-
E-cigarette market share in the United States in 2023, by brand

E-cigarette market share in the United States in 2023, by brand
Dollar share of e-cigarette sales in the United States in 2023, by brand
-
Dollar sales of leading brands of e-cigarettes in the U.S. 2024

Dollar sales of leading brands of e-cigarettes in the U.S. 2024
Dollar sales of the leading electronic cigarettes (e-cigarettes) brands in the United States in 2024 (in million U.S. dollars)
-
Philip Morris International's smoke-free products revenue 2019-2023

Philip Morris International's smoke-free products revenue 2019-2023
Global revenue of Philip Morris International's IQOS and other smoke-free products from 2019 to 2023 (in million U.S. dollars)
-
New categories revenue of British American Tobacco 2019-2025

New categories revenue of British American Tobacco 2019-2025
Revenue of British American Tobacco's Vuse, glo, and velo brands from 2019 to 2025 (in million U.S. dollars)
-
JUUL funding 2015-2023

JUUL funding 2015-2023
Money raised through funding rounds by Juul Labs from 2015 to 2023 (in million U.S. dollars)
Usage
-
Generational breakdown of e-cigarettes and vape pens use in the U.S. 2025

Generational breakdown of e-cigarettes and vape pens use in the U.S. 2025
Use of e-cigarettes and vape pens in the United States (U.S.) in 2025, by generation
-
United States: e-cigarette users by age 2024

United States: e-cigarette users by age 2024
Electronic cigarette users in the United States in 2024, by age
-
E-cigarettes: usage share of U.S. high school students 2011-2024

E-cigarettes: usage share of U.S. high school students 2011-2024
Percentage of U.S. high school students using electronic cigarettes (e-cigarettes) from 2011 to 2024
-
E-cigarettes: usage share of U.S. middle school students 2011-2023

E-cigarettes: usage share of U.S. middle school students 2011-2023
Percentage of U.S. middle school students using electronic cigarettes (e-cigarettes) from 2011 to 2023*
Consumer behavior
-
Most popular e-cigarette brand among teenagers in the U.S. 2024

Most popular e-cigarette brand among teenagers in the U.S. 2024
Most popular e-cigarette brands among teenager in the United States as of May 2024
-
Most popular e-cigarette flavors among teenagers in the U.S. 2024

Most popular e-cigarette flavors among teenagers in the U.S. 2024
Most popular e-cigarette flavors among teenagers in the United States in 2024
Further reports
Get the best reports to understand your industry
Get in touch with us for additional information
Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.




