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Of the numerous brands of cigarettes available to consumers in Great Britain, many are owned by the Japanese cigarette manufacturing company Japan Tobacco. These include the well-known brands Sterling and Mayfair, which had ** and ** consumers in 2023, respectively. However, the most popular brand amongst British consumers was Marlboro, with ** consumers.

Marlboro cigarettes

The American brand Marlboro had an estimated *** thousand consumers in Great Britain in 2023. The most popular variety they offer is Marlboro Gold. The number of people consuming this variety was at almost *** thousand that year. 
Marlboro’s global brand value has seen significant growth since 2006, rising to ** billion U.S. dollars by 2019. This was an increase of almost ** percent.

Cigarette usage

The number of people who identified as medium users has fallen in recent years, dropping from an estimated *** million in 2013 to *** million by 2020. Medium users were those who smoked about ** cigarettes per days.

As the health risks of smoking have become public knowledge, the number of smoking adults has decreased significantly. In 1974, ** percent of men smoked, but by 2020 this had dropped to around ** percent. On average, men were more likely to smoke than women.