The combined revenue of Imperial Brands' next-generation products has increased in recent years. The revenue was measured at almost *** million British pounds in 2024. Imperial Brands' main next-generation brand is blu, an e-cigarette brand that has a strong position in various markets.
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Imperial Brands. (December 19, 2024). Revenue of Imperial Brands' blu, Pulze, and other NGPs from 2021 to 2024 (in million British pounds) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1334495/global-revenue-of-imperial-brands-ngp/
Imperial Brands. "Revenue of Imperial Brands' blu, Pulze, and other NGPs from 2021 to 2024 (in million British pounds)." Chart. December 19, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1334495/global-revenue-of-imperial-brands-ngp/
Imperial Brands. (2024). Revenue of Imperial Brands' blu, Pulze, and other NGPs from 2021 to 2024 (in million British pounds). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1334495/global-revenue-of-imperial-brands-ngp/
Imperial Brands. "Revenue of Imperial Brands' Blu, Pulze, and Other Ngps from 2021 to 2024 (in Million British Pounds)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Dec 2024, /statistics/1334495/global-revenue-of-imperial-brands-ngp/
Imperial Brands, Revenue of Imperial Brands' blu, Pulze, and other NGPs from 2021 to 2024 (in million British pounds) ÌÇÐÄÆÆ½â°æ, /statistics/1334495/global-revenue-of-imperial-brands-ngp/ (last visited August 01, 2026)
Revenue of Imperial Brands' blu, Pulze, and other NGPs from 2021 to 2024 (in million British pounds) [Graph], Imperial Brands, December 19, 2024. [Online]. Available: /statistics/1334495/global-revenue-of-imperial-brands-ngp/