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Factors influencing purchase decisions during festive season across India in 2018

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Sources

Release date

November 2018

Region

India

Survey time period

2018

Number of respondents

50,000+

Method of interview

Face-to-face interview

Supplementary notes

Specific date of survey was not mentioned by the source.

Citation formats

Factors influencing festive purchase decisions India 2018

Published by
F. Watty,
Jul 23, 2019
During the survey conducted on factors influencing purchase decisions throughout the festive season in 2018 across India, ** percent of the respondents' priority was the product feature, closely followed by ** percent focusing on discounts.
A dramatic increase in the share of consumers emphasizing on customer experience from just ** percent in 2017 to ** percent in 2018 was recorded, as the product and service experiences had become a crucial indicator of purchaser loyalty in the recent years.
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Festive season retail in India Holiday season e-commerce in the United StatesHoliday season in CanadaFestivals in FinlandHoliday season shopping in Australia
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