Global consumer willingness to pay an at least 1 U.S. dollar per month to ensure the protection of personal information as of October 2018, by category
Characteristic
Percentage of consumers
Healthcare providers/institutions
43%
Financial institutions
41%
Retailers/online shopping sites
38%
Social media providers
31%
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This statistic presents the results of a global survey of internet users assessing their willingness to pay a monthly fee of at least one U.S. dollar per month to ensure protection of their personal information. During the October 2018 survey, only 31 percent of respondents stated that they would pay at least one U.S. dollar per month to protect their social media information. Overall, most consumers were not willing to pay companies a monthly fee for the protection of their personal data.
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NortonLifeLock. (March 26, 2019). Global consumer willingness to pay an at least 1 U.S. dollar per month to ensure the protection of personal information as of October 2018, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1023967/global-willingness-to-pay-monthly-fee-personal-data-protection/
NortonLifeLock. "Global consumer willingness to pay an at least 1 U.S. dollar per month to ensure the protection of personal information as of October 2018, by category." Chart. March 26, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1023967/global-willingness-to-pay-monthly-fee-personal-data-protection/
NortonLifeLock. (2019). Global consumer willingness to pay an at least 1 U.S. dollar per month to ensure the protection of personal information as of October 2018, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1023967/global-willingness-to-pay-monthly-fee-personal-data-protection/
NortonLifeLock. "Global Consumer Willingness to Pay An at Least 1 U.S. Dollar per Month to Ensure The Protection of Personal Information as of October 2018, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2019, /statistics/1023967/global-willingness-to-pay-monthly-fee-personal-data-protection/
NortonLifeLock, Global consumer willingness to pay an at least 1 U.S. dollar per month to ensure the protection of personal information as of October 2018, by category ÌÇÐÄÆƽâ°æ, /statistics/1023967/global-willingness-to-pay-monthly-fee-personal-data-protection/ (last visited July 27, 2026)
Global consumer willingness to pay an at least 1 U.S. dollar per month to ensure the protection of personal information as of October 2018, by category [Graph], NortonLifeLock, March 26, 2019. [Online]. Available: /statistics/1023967/global-willingness-to-pay-monthly-fee-personal-data-protection/
