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Forecast of revenue development in e-commerce in Germany from 2021 to 2030, by segment (in billion euros)

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Supplementary notes

The e-commerce market includes sale of physical goods via a digital sales channel to private consumers (B2C). The study includes data on purchases via desktop computer (incl. notebooks; laptops) and mobile devices (i.e. smartphones; tablets). Not included are digitally distributed service providers (see: e-services), digitally sold good in B2B markets as well as the digital acquisition and resale of used, repaired or damaged goods (re-commerce; C2C).
The e-commerce market is divided into the following segments: fashion; electronics & media; groceries & drugstores; furniture & household; toys, hobby & DIY.

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Revenues in e-commerce in Germany 2021-2030, by segment

Published by
Yihan Ma,
May 15, 2026

The electronics segment is forecast to generate a revenue of roughly billion euros in 2030. By comparison, the food segment is forecast to generate a revenue worth ***billion euros that same year.

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Statistics on " E-commerce in Germany "

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Revenues by product category

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E-commerce in GermanyE-commerce in the United Kingdom (UK)E-commerce in the United StatesE-commerce in the European UnionE-commerce in Russia
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