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In 2025, Amazon generated approximately **** billion U.S. dollars in revenue in Germany. The company's global revenue grew by around ** billion U.S. dollars between 2024 and 2025. Revenue in Germany saw a decrease from 2021 to 2022, but 2025 saw the highest figure to date. 

Amazon in Europe

´¡³¾²¹³ú´Ç²Ô’s expansion from the U.S. to Europe began in the late 1990s, with the launch of its UK and German websites. The company strategically entered European markets to tap into the growing e-commerce demand. By localizing its services, building logistics networks, and expanding its product offerings, Amazon solidified its presence in Europe and has become the leading online marketplace in Europe. As of 2023, Amazon's fulfillment service packaged and delivered ** percent of goods sold in Germany. 

Online shoppers in Germany

The convenience of online shopping has led to a steady year-on-year increase in the number of people using e-commerce for everything from clothing to groceries, with projections estimating nearly ** million users in Germany by 2029. This growth is primarily driven by younger consumers and the working population, who are attracted to time-saving features like fast delivery and click-and-collect services, making it easier to balance shopping with busy work schedules.