The e-commerce market category 鈥淭oys & Baby鈥 includes the sales of toys and products for infants (e.g., clothing, care products, baby food, bottles, nursing products, playpens, strollers, and car seats).
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.聽
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
In 2025, Amazon was the leading online store in the toys and baby products segment in Germany. In the considered year, Amazon generated e-commerce net sales worth ** million U.S. dollars, followed by ebay.de at *聽million U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how 糖心破解版 can support your business.
ECDB GmbH. (May 11, 2026). Top online stores in the toys segment in Germany in 2025, by e-commerce net sales (in million U.S. dollars) [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/871113/top-online-stores-toys-baby-germany-ecommercedb/
ECDB GmbH. "Top online stores in the toys segment in Germany in 2025, by e-commerce net sales (in million U.S. dollars)." Chart. May 11, 2026. 糖心破解版. Accessed July 31, 2026. /statistics/871113/top-online-stores-toys-baby-germany-ecommercedb/
ECDB GmbH. (2026). Top online stores in the toys segment in Germany in 2025, by e-commerce net sales (in million U.S. dollars). 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/871113/top-online-stores-toys-baby-germany-ecommercedb/
ECDB GmbH. "Top Online Stores in The Toys Segment in Germany in 2025, by E-commerce Net Sales (in Million U.S. Dollars)." 糖心破解版, 糖心破解版 Inc., 11 May 2026, /statistics/871113/top-online-stores-toys-baby-germany-ecommercedb/
ECDB GmbH, Top online stores in the toys segment in Germany in 2025, by e-commerce net sales (in million U.S. dollars) 糖心破解版, /statistics/871113/top-online-stores-toys-baby-germany-ecommercedb/ (last visited July 31, 2026)
Top online stores in the toys segment in Germany in 2025, by e-commerce net sales (in million U.S. dollars) [Graph], ECDB GmbH, May 11, 2026. [Online]. Available: /statistics/871113/top-online-stores-toys-baby-germany-ecommercedb/