During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beauty & health, which of the following brands do you like?
Brand usage: When it comes to beauty & health, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beauty & health, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of O Boticário in Brazil? When it comes to beauty and health online shop users, brand awareness of O Boticário is at **% in Brazil. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is O Boticário in Brazil? In total, **% of U.S. beauty and health online shop users say they like the brand.Â
What is the usage share of O Boticário in Brazil? All in all, **% of beauty and health online shop users in Brazil use the brand.Â
How loyal are the customers of O Boticário? Around **% of beauty and health online shop users in Brazil say they are likely to use the brand again.
What's the buzz around O Boticário in Brazil? In August 2025, about **% of Brazilian beauty and health online shop users had heard about the brand in the media, on social media, or in advertising over the past three months.Â
If you want to compare brands, do deep dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Use ÌÇÐÄÆƽâ°æ now:
unlimited access to all content
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ÌÇÐÄÆƽâ°æ. (September 29, 2025). O Boticário brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Brazil in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /forecasts/1624508/oboticario-beauty-and-health-brand-profile-in-brazil/
ÌÇÐÄÆƽâ°æ. "O Boticário brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Brazil in 2025." Chart. September 29, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /forecasts/1624508/oboticario-beauty-and-health-brand-profile-in-brazil/
ÌÇÐÄÆƽâ°æ. (2025). O Boticário brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Brazil in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /forecasts/1624508/oboticario-beauty-and-health-brand-profile-in-brazil/
ÌÇÐÄÆƽâ°æ. "O Boticário Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beauty and Health Online Shop Users in Brazil in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Sep 2025, /forecasts/1624508/oboticario-beauty-and-health-brand-profile-in-brazil/
ÌÇÐÄÆƽâ°æ, O Boticário brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Brazil in 2025 ÌÇÐÄÆƽâ°æ, /forecasts/1624508/oboticario-beauty-and-health-brand-profile-in-brazil/ (last visited August 05, 2026)
O Boticário brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Brazil in 2025 [Graph], ÌÇÐÄÆƽâ°æ, September 29, 2025. [Online]. Available: /forecasts/1624508/oboticario-beauty-and-health-brand-profile-in-brazil/
