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Bounce rate of leading beauty and cosmetics websites in Brazil in June 2025

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Source

In cooperation with
Release date

July 2025

Region

Brazil

Survey time period

June 2025

Supplementary notes

The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on the site.
The date of release is that of last access.

Citation formats

Bounce rate of leading beauty and cosmetics sites in Brazil 2025

Published by
Yihan Ma,
Jul 11, 2025

Among selected beauty and personal care brand websites in Brazil, belezanaweb.com.br registered the highest bounce rate in June 2025, at approximately percent. natura.com.br was next, with a bounce rate of over percent. Of the beauty and personal care e-tailers analyzed, eudora.com.br had the lowest bounce rate at percent.

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Topics

Beauty and personal care e-commerce in Latin AmericaLivestream commerceSocial commerce in Latin AmericaBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwide
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