Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.
Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).
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Number of users of video streaming (SVOD) in the Nordics 2018-2027
The number of users in the 'Video Streaming (SVOD)' segment of the digital media market in Nordics was forecast to continuously increase between 2024 and 2027 by in total * users (+**** percent). After the fifth consecutive increasing year, the indicator is estimated to reach million users and therefore a new peak in 2027.
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ÌÇÐÄÆƽâ°æ. (January 3, 2024). Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1292956/video-on-demand-svod-subscribers-in-the-nordics/
ÌÇÐÄÆƽâ°æ. "Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions)." Chart. January 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1292956/video-on-demand-svod-subscribers-in-the-nordics/
ÌÇÐÄÆƽâ°æ. (2024). Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1292956/video-on-demand-svod-subscribers-in-the-nordics/
ÌÇÐÄÆƽâ°æ. "Number of Users of Video Streaming (Svod) in The Nordics 2018-2027 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jan 2024, /statistics/1292956/video-on-demand-svod-subscribers-in-the-nordics/
ÌÇÐÄÆƽâ°æ, Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1292956/video-on-demand-svod-subscribers-in-the-nordics/ (last visited July 25, 2026)
Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions) [Graph], ÌÇÐÄÆƽâ°æ, January 3, 2024. [Online]. Available: /statistics/1292956/video-on-demand-svod-subscribers-in-the-nordics/
