As of September 2025, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly ** percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores around ** percent, and Squarespace Add to Cart, with a market share of around ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
E-commerce
E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 15 percent of overall retail sales in 2021. The retail e-commerce sales in the U.S. is projected to bring in *** billion U.S. dollars in 2021. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over *** billion dollars by the end of 2021.
E-commerce companies
The undisputed biggest name in e-commerce internationally is Amazon.com. The company brought in more than *** billion U.S. dollars in revenue from its online stores in 2020. Other major competitors include Chinese brands Alibaba and Jingdong. Alibaba's annual revenue amounted to more than *** billion yuan in it's 2021 fiscal year, which translates to around *** billion U.S. dollars. The annual sales of Jingdong (JD.com) reached a record high of *** billion yuan in 2020, which is the equavalent of *** billion U.S. dollars.
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BuiltWith. (September 25, 2025). Market share of e-commerce software platforms in United States as of September 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/950591/united-states-ecommerce-platforms-market-share/
BuiltWith. "Market share of e-commerce software platforms in United States as of September 2025." Chart. September 25, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/950591/united-states-ecommerce-platforms-market-share/
BuiltWith. (2025). Market share of e-commerce software platforms in United States as of September 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/950591/united-states-ecommerce-platforms-market-share/
BuiltWith. "Market Share of E-commerce Software Platforms in United States as of September 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Sep 2025, /statistics/950591/united-states-ecommerce-platforms-market-share/
BuiltWith, Market share of e-commerce software platforms in United States as of September 2025 ÌÇÐÄÆÆ½â°æ, /statistics/950591/united-states-ecommerce-platforms-market-share/ (last visited July 25, 2026)
Market share of e-commerce software platforms in United States as of September 2025 [Graph], BuiltWith, September 25, 2025. [Online]. Available: /statistics/950591/united-states-ecommerce-platforms-market-share/