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ARPU in the beauty & personal care e-commerce market in Europe from 2017 to 2029, by segment (in U.S. dollars)

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ARPU in the beauty & personal care e-commerce market in Europe 2017-2029, by segment

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 30, 2025
In 2024, the cosmetics segment of the beauty & personal care market achieved the highest average revenue per user in Europe, reaching approximately * U.S. dollars. The personal care segment ranked second with an average revenue per user of about * U.S. dollars, while skin care followed with around * U.S. dollars.

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Statistics on " Beauty and personal care e-commerce in Europe "

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Other statistics that may interest you Beauty and personal care e-commerce in Europe

Market overview

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Leading beauty retailers

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Leading personal care retailers

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Online traffic

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Consumption

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