During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beauty & health, which of the following brands do you like?
Brand usage: When it comes to beauty & health, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beauty & health, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of flaconi in Germany? When it comes to beauty and health online shop users, brand awareness of flaconi is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is flaconi in Germany? In total, **% of German beauty and health online shop users say they like flaconi. However, in actuality, among the **% of German respondents who know flaconi, **% of people like the brand.
What is the usage share of flaconi in Germany? All in all, **% of beauty and health online shop users in Germany use flaconi. That means, of the **% who know the brand, **% use them.
How loyal are the customers of flaconi? Around **% of beauty and health online shop users in Germany say they are likely to use flaconi again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.
What's the buzz around flaconi in Germany? In July 2022, about **% of German beauty and health online shop users had heard about flaconi in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around flaconi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆÆ½â°æ Brand KPI survey has you covered.
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ÌÇÐÄÆÆ½â°æ. (July 22, 2022). flaconi brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Germany in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /forecasts/1259361/flaconi-beauty-and-health-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ. "flaconi brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Germany in 2022." Chart. July 22, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /forecasts/1259361/flaconi-beauty-and-health-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ. (2022). flaconi brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Germany in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /forecasts/1259361/flaconi-beauty-and-health-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ. "Flaconi Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beauty and Health Online Shop Users in Germany in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Jul 2022, /forecasts/1259361/flaconi-beauty-and-health-brand-profile-in-germany/
ÌÇÐÄÆÆ½â°æ, flaconi brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Germany in 2022 ÌÇÐÄÆÆ½â°æ, /forecasts/1259361/flaconi-beauty-and-health-brand-profile-in-germany/ (last visited August 02, 2026)
flaconi brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Germany in 2022 [Graph], ÌÇÐÄÆÆ½â°æ, July 22, 2022. [Online]. Available: /forecasts/1259361/flaconi-beauty-and-health-brand-profile-in-germany/