MADE brand profile Germany 2022| ��ƽ��

MADE brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

973 respondents

Age group

18-64 years

Special properties

respondents who use Furniture online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Furniture online shops, which of the following brands do you like?
Brand usage: When it comes to Furniture online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Furniture online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of MADE in Germany?
When it comes to furniture online shop users, brand awareness of MADE is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is MADE in Germany?
In total, *% of German furniture online shop users say they like MADE. However, in actuality, among the **% of German respondents who know MADE, **% of people like the brand.

What is the usage share of MADE in Germany?
All in all, *% of furniture online shop users in Germany use MADE. That means, of the **% who know the brand, **% use them.

How loyal are the customers of MADE?
Around *% of furniture online shop users in Germany say they are likely to use MADE again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around MADE in Germany?
In July 2022, about *% of German furniture online shop users had heard about MADE in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around MADE in Germany.

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