Müller brand profile Germany 2022| ��ƽ��

Müller brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

2,192 respondents

Age group

18-64 years

Special properties

respondents who use beauty & health

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to beauty & health, which of the following brands do you like?
Brand usage: When it comes to beauty & health, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to beauty & health, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Müller in Germany?
When it comes to beauty and health online shop users, brand awareness of Müller is at *** in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Müller in Germany?
In total, *** of German beauty and health online shop users say they like Müller. However, in actuality, among the *** of German respondents who know Müller, *** of people like the brand.

What is the usage share of Müller in Germany?
All in all, *** of beauty and health online shop users in Germany use Müller. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Müller?
Around *** of beauty and health online shop users in Germany say they are likely to use Müller again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Müller in Germany?
In ****, about *** of German beauty and health online shop users had heard about Müller in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Müller in Germany.

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