Online video usage in the United Kingdom (UK) - statistics & facts
TVs are still a source of entertainment, but online video has made viewers in the United Kingdom able to access whatever content they want when they want. According to a survey conducted in March 2024, the main drivers of digital video content purchases in the UK were content variety and independent access. Due to the success of TikTok, the preference for video has also been increasing in social media, with UK consumers observing significant levels of engagement with video on YouTube, Facebook, and Instagram.
